Article provided by: Connect the Doc Marketing Inc.
Orthodontist marketing can increase your dental practice's patients and profits. If you are searching for ways to attract new orthodontics patients, then you are in the right place now! Connect the Doc is a digital marketing agency that works exclusively with orthodontists, dentists, and healthcare professionals. In other words, our entire marketing agency was built on helping dentists and doctors, and we can help your practice, too!
For many orthodontists, marketing turns out to be little more than a waste of time and money. This could be because the dental clinic tries to perform its own marketing in-house, preferring not to "waste" money on a fast-talking marketing professional. However, most of the time, the problem is that the orthodontist picks the wrong marketing company. Orthodontist marketing is different than restaurant marketing or agency marketing, so you will want to choose a marketing company, like Connect the Doc, that is experienced in orthodontist marketing. Contact connect the Doc and request a free demo by clicking here.
Tips to Help Your Orthodontics Marketing Succeed
Using the right tips, your practice can be successful in generating new leads and converting new patients. Consider the following:
Tip #1: Begin Building Relationships with Other Area Dentists
Receiving referrals from other dentists is one of the best ways to get new orthodontics patients. If a patient trusts their dentist, and that dentist recommends them to you because that dentist likes and trusts you, then that can be a very lucrative relationship for your practice over the long-run. Begin building relationships with other area dentists. Doing so will pay off.
Tip #2: Think Local
So many orthodontists waste their time on platforms like YouTube and Pinterest. If you are going to get new patients, they are going to come from your town and nowhere else. Therefore, all of your advertising and marketing should be directed locally. This includes SEO and social media.
Tip #3: Create Content
If you are not an excellent writer or content creator, or you simply don't have the time to do it yourself, then you can hire a skilled content writer. Still, you need to make sure that you are posting content regularly and consistently. Set aside at least one day a week (3-4 days would be better) where you will post content. Scheduling your posts will help you be consistent and will keep people interested in your content. Use your social media accounts to take polls and create content that is meaningful, helpful, and adds value.
Tip #4: Offer Incentives
Free consultations, first-time patient discounts, and other types of rewards provide worthy incentives that can lure your leads in. With a well-trained front desk, you can easily turn these leads into happy new orthodontics patients.
Tip #5: Train Your Front Desk
Your front desk is your point of contact with new leads. Make sure your front desk is trained to properly handle and screen phone calls. Make sure your front desk is trained to convert leads into new patients. This is one of the most important orthodontist marketing tips you will find!!!
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